RE.—
🔒 Full Case Study
NYU Master Thesis Project, 2024
Background
In today's digital age, USB cables are essential for connectivity but often neglected in disposal. Following the European Parliament's 2023 approval, Apple switched from the Lightning connector to the universal USB-C, adopting a single charging solution across its devices.
Overview
This project reimagines the user experience for e-recycling cables, targeting key demographics and optimizing business strategies for an integrated cable recycling rewarding system. It addresses the unique challenges of designing for PWAs and mobile web within our web application. Re is named after reduce, reuse- and recycle.