RE
Future of E- Cycling
Client, Year
NYU Master Thesis Project
Role
Lead designer & Strategist
Duration
Oct 2023 - Apr 2024 (6 months)
Skills
UX Design, Visual Design, Prototyping
Tools
Figma, Microsoft Excel
NYU Master Thesis Project
Role
Lead designer & Strategist
Duration
Oct 2023 - Apr 2024 (6 months)
Skills
UX Design, Visual Design, Prototyping
Tools
Figma, Microsoft Excel
Background
In today's digital age, USB cables play a crucial role in connectivity, yet their disposal is frequently overlooked. Following the European Parliament's approval, Apple has transitioned from the proprietary Lightning connector to the universally compatible USB-C, adopting a single charging solution across its range of electronic devices. This shift comes amid global concerns about electronic waste, with nearly $10 billion worth of e-waste being discarded annually. This amount of waste includes enough cable to circle the earth 107 times, highlighting the urgent need for sustainable electronic practices.
Overview This project, RE focuses on reimagining the user experience (UX) for e-recycling cables, identifying key user demographics, and optimizing business strategies for a cable recycling system integrated across our web application.
Please reach out if you have any questions.
︎︎︎ jm8785@nyu.edu
In today's digital age, USB cables play a crucial role in connectivity, yet their disposal is frequently overlooked. Following the European Parliament's approval, Apple has transitioned from the proprietary Lightning connector to the universally compatible USB-C, adopting a single charging solution across its range of electronic devices. This shift comes amid global concerns about electronic waste, with nearly $10 billion worth of e-waste being discarded annually. This amount of waste includes enough cable to circle the earth 107 times, highlighting the urgent need for sustainable electronic practices.
Overview This project, RE focuses on reimagining the user experience (UX) for e-recycling cables, identifying key user demographics, and optimizing business strategies for a cable recycling system integrated across our web application.
Please reach out if you have any questions.
︎︎︎ jm8785@nyu.edu
