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RE – Future of E- Cycling
DESIGN FOR PWA & MOBILE WEB · USER TESTING · RESEARCH





Client, Year 
NYU Thesis, 2024


Skills
User research, UX/UI design
Prototyping, User testing


Timeline
Nov 2023 - April 2024


Tools
Figma

BackgroundIn today's digital age, USB cables are essential for connectivity but often neglected in disposal. Following the European Parliament's 2023 approval, Apple switched from the Lightning connector to the universal USB-C, adopting a single charging solution across its devices.

OverviewThis project reimagines the user experience for e-recycling cables, targeting key demographics and optimizing business strategies for an integrated cable recycling rewarding system. It addresses the unique challenges of designing for PWAs and mobile web within our web application. Re is named after reduce, reuse- and recycle.


View Case study ︎︎︎


FOCUS AREAS
Engage users by bridging knowledge gaps
Easiest way to find drop-off points near users
Turn Sustainability into tangible rewards
Introducing our wallet feature


SITUATION

950M kgs of recyclable copper cables were discarded,
enough to encircle Earth 107 times!
source

PROBLEM
People often store cables for future use but forget about them as they become outdated.


QUANTITATIVE & QUALITATIVE RESEARCH

12 interviews
22 surveys
Q1.
Why do people continue to discard cables despite their valuable materials?

Q2.
Why might there be challenges or ease in incorporating e-waste recycling practices regularly?

Q3.
Why do current strategies fail to change behaviors towards reducing e-waste?



RESEARCH DISCOVERY


In interviews with 22 people, 85% reported accumulating unused cables, often keeping them for future use without exploring other options.



Only 8% of people find it easy to incorporate e-waste recycling into their daily life.
AFFINITY FUNNEL

Self-identified as lazy & highly visual


KEY FINDINGS
STRATEGY
COMPETITIVE ANALYSIS
COMPETITIVE ANALYSIS INSIGHT
First Ever Motivating Factor App


This is a critical moment for corporate sustainability, where early initiatives can shape norms and establish habits for both marketers and audiences. Therefore, it is essential to thoroughly examine this campaign from environmental, regulatory, and marketing perspectives, and apply these insights moving forward.
APP ARCHITECTURE

MEET USERS
USER TESTING & ITERATIONS
ACTIONABLE INSIGHTS
All 12 interviewees expressed a desire to see clear information on how they are being credited for their recycling practice within the credit system.
SimplerTo identify gaps in user knowledge, the app has integrated a simple feature that displays all the nearby drop-off locations for cables. It also includes a filter option, making it easy for users to select and find the most convenient locations

Rewarding To transform user habits, we have introduced a gift card feature in the app that tracks visits. Once a certain threshold is reached, users can convert their accumulated credits into gift cards

Engaging
To enhance the Recycling Experience app, a personality test
SOULTIONS
01. HEADER

No download needed!
The header(hamburger button) is conveniently positioned for easy navigation on this platform. Explore freely or log in to monitor your e-waste reduction efforts.

02. ONBOARDING

Discover Your Recycling Personality
Feel free to take our quiz to understand your recycling habits and kickstart your journey today!


03. STEP - BY - STEP

Streamlined Cable Drop-Off
Effortlessly find nearby drop-off locations for your cables. Simply select your preferences using our filter option, and you'll be guided.



04. REWARDING

Easily transform Your Habits into Gift Cards!Accumulate your recycling credits and redeem them for gift cards at our partner merchants.


Track Your Eco-Actions and Redeem Credits
Our app tracks your eco-friendly actions, rewarding you with credits. Use our wallet feature to keep track of your chosen merchandise.


WORKING PROTOTYPE









LESSON LEARNED
1.  Always conduct user research before beginning the design process. Design with purpose and insight.
2. Through continuous cycles of testing and iteration, the design progressively improved.
3. Implementing a design system simplifies processes, accelerates workflows, and saves time for everyone involved.

NEXT STEP
1. Explore partnerships with stakeholders to 
refine the business model.
2. Conduct hypothetical analyses of user behavior.
3. Assess potential reactions to our progressive web app.


jm8785@nyu.edu