Client, Year
NBC Universal-Comcast,
May - August 2023
NBC Universal-Comcast,
May - August 2023
Role
Product Design Intern
Product Design Intern
Skills
UX Design, Visual Design, User Research
UX Design, Visual Design, User Research
Tools
Figma, Microsoft Excel
Figma, Microsoft Excel
Overview
Since its launch in 2020, Peacock TV has shown consistent growth. However, its current static account page confuses users and leads to unnecessary time spent navigating.
My role When I joined as an intern, I had the opportunity to contribute to various aspects of design, including the design system, user research, and participating in future design meetings for direct-to-consumer (DTC) clients.
🔒️View Case Study︎︎︎
The Problem
70% of users struggled with navigation
Peacock TV's static account page does not meet the evolving needs of its diverse users and the introduction of new features like add-ons.
70% of users struggled with navigation
Peacock TV's static account page does not meet the evolving needs of its diverse users and the introduction of new features like add-ons. Challenges
⏰ Expiring Deals
Clear user awareness and prompt action needed for time-sensitive promotions.
⏰ Expiring Deals
Clear user awareness and prompt action needed for time-sensitive promotions.
🔨 Technical LimitationsAccount page design issues complicating navigation for deal details and terms.
Objective
How might we empower users to navigate better by refining offerings, enhancing notifications, and improving navigation?
Research
a. Competitor analysis ︎︎︎ Competitor Audit, Benchmarking Feature Parity, Architecture Level
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a. Competitor analysis ︎︎︎ Competitor Audit, Benchmarking Feature Parity, Architecture Level
b. User-Interview/testing ︎︎︎Card sorting Activity, Thematic Analysis, User Journey Map & UserTesting.com
- 8 distinct groups
- 15 users
- 30 minute each
Key issues
60%
Inflexibility70%
Navigation Issues4 min
Time ConsumptionHow Might We...
Refine product offering
Revise and refine the 'Your Plan' and 'Change Plan' cards to clearly differentiate optional features from required ones and provide space for future add-on updates?
Enhance Notification
Design a user-friendly notification system to clearly inform users of plan changes from Free to Premium, and allow them to conveniently pause and restart subscriptions?
Improve user navigation
Create account shortcuts with icons and quick links, including offers and watch history management for enhanced user experience?
Issues...
Key Insights
Users access accounts to resolve issues and are cautious about changing advanced security settings.
Pain points
Suggestions
1. Users are confused around
current plan and Add-Ons.
current plan and Add-Ons.
︎︎︎
Unified CTA
2. Users seek clarity on how Peacock handles their personal information, finding navigation difficult.
︎︎︎
Adding toggle button or link
Design Goals
Flexible
To easily accommodate updates and new features
Simple
Clean out the clutter to help users easily manage their account page
Coherent
Focus on consistent buttons and links rather than adding new features
Updated wireframe
︎︎︎
Before and After
︎︎︎
Solution Details
Solution
Design system
Key Takeaways
🧐 User Research & Data
Realized the importance of using data-driven decisions and conducting thorough user research before starting the design.
📐 Design Systems Acknowledged that a well-defined design system not only enhances efficiency but also saves valuable time for the entire team.
🗣️ Effective Communication
Utilized low-fidelity wireframes and a robust design system to swiftly iterate and clarify designs, significantly enhancing team collaboration and accelerating project timelines.
🧐 User Research & Data
Realized the importance of using data-driven decisions and conducting thorough user research before starting the design.
📐 Design Systems Acknowledged that a well-defined design system not only enhances efficiency but also saves valuable time for the entire team.
🗣️ Effective Communication
Utilized low-fidelity wireframes and a robust design system to swiftly iterate and clarify designs, significantly enhancing team collaboration and accelerating project timelines.