Jooeun (JoAnn) Myung







PETER PAN

Brand Identity 

Instructor: Rory Simms & Courtney Gooch
PETER PAN is one of the largest privately-owned motorcoach companies in the USA. We offer daily express service in major metro areas such as Boston, New York, Philadelphia and Washington, DC.

The logo was inspired by Peter Pan’s fairy tale story; A story has a free- spirited and mischievous young boy never grows.

Logo Concept: “Infinity + P

Infinity: Never grows = Staying young forever
P: Highlighting the letters of the company