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PARK AVENUE ARMORY

Identity System

Instructor: Courtney Gooch & Rory Simms from Pentagram


Park Avenue Armory is a place where it supports unconventional works in visual and performing arts and that has non-traditional space. The logomark highlights the word “A” from Park Armory and the logotype uses an elegant and sharp serif typeface represents the aesthetic movement of the performance. 















︎    |    ︎   |  New York, NY