The North Face.
Mobile App, Web DesignA redesigned app made to build an innovative brand image considering the next generation.
Client, Year
The North Face, 2019
AT
Duration
4 Weeks
Skills
UX Design, Research, Visual Design
Tools
Figma
Team
The North Face, 2019
AT
SVA (with Joshua Williams & Livia Ito from RGA)
Duration
4 Weeks
Skills
UX Design, Research, Visual Design
Tools
Figma
Team
Jeonghwan Kim, Yejin Kim
Description
This project encompassed a comprehensive redesign of The North Face app, with a clear mission to transform the user experience. Our primary objectives were to create an engaging and valuable platform that helps users break free from the clutches of social media, while specifically challenging female users to discover and relish their leisure time through outdoor activities. Our aim was to seamlessly introduce users to our instructors, classes, and gear offerings. The project's brief called for the creation of a product that not only entertains users but also efficiently organizes sports events and equipment in an enjoyable and interactive manne
Challenge
Our primary UX challenge was to enhance user engagement, specifically targeting female users, to encourage participation in outdoor activities. Simultaneously, we aimed to provide accurate recommendations for instructors and classes from our database.
This project encompassed a comprehensive redesign of The North Face app, with a clear mission to transform the user experience. Our primary objectives were to create an engaging and valuable platform that helps users break free from the clutches of social media, while specifically challenging female users to discover and relish their leisure time through outdoor activities. Our aim was to seamlessly introduce users to our instructors, classes, and gear offerings. The project's brief called for the creation of a product that not only entertains users but also efficiently organizes sports events and equipment in an enjoyable and interactive manne
Challenge
Our primary UX challenge was to enhance user engagement, specifically targeting female users, to encourage participation in outdoor activities. Simultaneously, we aimed to provide accurate recommendations for instructors and classes from our database.
