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MINT MUSEUM

Identity system, branding, redesign
Instructor: Rory Simms & Courtney Gooch;
Pentagram

Mint Museum cultural institution in Charlotte, North Carolina. The T shape of the entrance is noticeable from different points of angle and it has a unique shape. This T shape let people know the museum is the internationally renowned Craft + Design collection, as well an outstanding collection of American, contemporary, and European art.


Original Logo:

Redesigned Logo:





















                                                                         




































*  The logomark, based on a letter ‘M’ first alphabet of Mint Museum                          
















︎    |    ︎   |  New York, NY