Mint Museum.
Design, Typography, Identity systemNorth Carolina's first art museum, is host to a wide array of permanent collections, along with exciting exhibitions on view throughout the year.
![](https://freight.cargo.site/t/original/i/2764d4df0f20401b24f3be419c0d5fdece1115aa515ec135e744c455f9cc3675/poster.gif)
![](https://freight.cargo.site/t/original/i/1ec291c20c432c8077144fb8f63b04bac1f29780a82a5cb58fb824a1b806635d/MINT-10-10.png)
Role
Graphic/Digital Designer
Skills
Identity System, Visual Design, Motion Graphics, Typography
Tools
Adobe CC( Photoshop, Illustrator, After Effects)
Duration
5 weeks
Graphic/Digital Designer
Skills
Identity System, Visual Design, Motion Graphics, Typography
Tools
Adobe CC( Photoshop, Illustrator, After Effects)
Duration
5 weeks
Rory Simms & Courtney Gooch from Pentagram
Description
I undertook the revitalization of a prominent cultural institution in Charlotte, North Carolina, driven by the need to modernize its branding, starting with the redesign of its outdated logo. The new emblem I crafted features a distinctive 'T' shape inspired by the museum's entrance, carefully designed to be easily recognizable from various angles. This innovative 'T' emblem serves as a symbol of the museum's international acclaim, housing an exceptional collection of Craft + Design pieces alongside a remarkable array of American, contemporary, and European art. Through this reimagined visual identity, I aimed to convey the institution's commitment to the global art community and its diverse, world-class holdings.
I undertook the revitalization of a prominent cultural institution in Charlotte, North Carolina, driven by the need to modernize its branding, starting with the redesign of its outdated logo. The new emblem I crafted features a distinctive 'T' shape inspired by the museum's entrance, carefully designed to be easily recognizable from various angles. This innovative 'T' emblem serves as a symbol of the museum's international acclaim, housing an exceptional collection of Craft + Design pieces alongside a remarkable array of American, contemporary, and European art. Through this reimagined visual identity, I aimed to convey the institution's commitment to the global art community and its diverse, world-class holdings.
![](https://freight.cargo.site/w/2565/q/75/i/3489ba549f8aac8af573e871b66de5d742a2cf71f40bccf28f73e53983d00c95/white-bar-1.jpg)
Original Logo
![](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAOEAAADhCAMAAAAJbSJIAAAAYFBMVEVlyMb///+H09J1zsz4/Pzk9PNYxcNfxsSP1dN4zctnyMZYxcJ/z8295eSf2tnV7u3s9/eX19bd8fDL6umo3dzg8vKx4N/C5ubM6uq44+Kk3Nvp9vVLwb/w+Pib2dfV7u71CEDsAAAHI0lEQVR4nO3d63qqOhAGYAI4o4Bn66Eu6v3f5YYkHKqkRkkwk53vT1ufVcu7lCQTEozmsd9ZRQn6nThKIq8ThPQThPQThPQThPQThPQThPQThPQThPQThPQThPQThPQThPQThPTjvhDH/r7jQoT5SKLjQog3Vxj3FE4L8+zM2MxfIeKFMY+FCD8p81kIxRdjHgsx2jPmsRDxyJjHwqoHLJnPQljsGPNYiNmJMY+FCIf0HuiVEObXB59PQkhuAz5/hHKI5q0QYfV4AvokzOOZyueFkNdIHgsRVCegH0KErfIE9ELY1Uh+Cvs1ko9CxIOGj66wqpE2WkCqQtUQzRchRg81kldCxO9nPQRtIcSaJyBRISTrl3zUhOoayQ9hVSOVz0WEhVAMTVL4I8S/ayTyQoTjcwthoUaNRFsIxe45hLAQUadGoivUrZGoCvVrJKLCF2okkkKMluN9DgsRXqqR6Anhr2lsD4RGTkCHhe/USJSEo4ZoFIR5YeoEdFP45DoSeeGIGomEsDoB35ikICSExfPrSJSFiC9MY2tmU7ojRBhbIw3k8G/mjNBAjfSQfYa5K0I0OERrMltULneERocwPKd/9RYEZ4SReeGS77EQQhd2I1gVli7sKLEoTA/gwq4gW0K4nrKxPreFUTLyFORxWiiOcOTRuS7EaOVxS1MdXb5NNz72Fl+FEPJlbx72+OVK9hDIZ5Q9FLY9RH71Vdg8r7fj0qzpIbwTpjdRhWV5Nu+NvL0RVu0LANbzFtE3O3koXGKNwm317eZ39URSeI7vH/mRjCyVXtLCWQyLu4fiXD4VbOgL0++qP78TrhpgBDvywiXvCfrClJ07A6zJC0VP1wnL7aHr4r0Qcg22wiPml4qDzUDNEyHCj/jhnOQRHjOEQ5lm9IWnRtju1o75sWcR1j8fkLhwnxX8a5R3u7XlrwvVhbZwVgCKXh57u7XlEcwZeWH6U3WBUih69F1PCDeVELjw7L7wIoac3UjtGmd9YfOv+A+/hLf6f8f5uba1nPRshek3yt5C/HamFGJVZIyfErYtbAdkjfBUD2p6wqZvHBBW3cr4KW/rwvbJpXDBX1FNoZFYFqbd1G7ce2e+IETHz8OuqZdCMXTRFmK+Wrvdlu7fE57k2VuvYHG8Pzzev0v1hOJ1E2scnRR22w/4pNm81x/qCUvoVsE7KNwt/rWP1M+dHF4Wsi3kc7nG0TlhuQWEZo9MWv+F7RtCdmuXyLkmPNatOzaL9K9Vi4GX7zeEXdwSnsUgC2WFy1sMWPsjnMXNwTSzFPVhQ+mN8NgbRcqH6sIgY6sXhI8LyBwS9pb2gGwHF1gL9IWIj4vE3RTmcqYC+KUIXSHi0N2i3BRWlV0d3nFfNIWg2GbjnFAQEv7IDfiZpSU8qlb5uybE+aJ+SExNLHlTqiecqUa3zglj3jeIpobTmJ5QGfeEe/6FNzVF1XoU3gkLvuJVNDX1moOVf0ImnrZ6IAUxRP1L+PR2bS4KxZKt6oEdiEueaqHONhsHhbxYgquYi6iaUrXw4Y66RIR8Gh6q3q1uVZGphXrbbBxayd4IS97UHBiL5dUKlVDrqtw5++tPa8SCkE9d1KBMQJVCnRewXaXxdmwI+TcZK1EOwR+EmOj50pWBaX0bQlEIbeomAr4GhIh6tyJYjp7vjiI7wh1vam68xSkfhH/dUbefm5GV+naEjDc1l3o2mL8d+0KtG3qyequMGZ8lYV1e4PwH5RXsvjDR2gltYKtMGytCXl5k1fOKDznoC7XeoCa2yrSxIjy1C4DO90KNfBWm3qA8VoTXVnjthIWerzoBDb6AkSVhu1INWSPETO9uUUcjPUQ/doSxvA6/kMLBDz0YyD4bPYR5iB2hvGzIFzVXwrtPHVHlqzDvsyWUV6blXVyOWjuhSxNDtIHYEZZCODBHr8xl9DY8RewIeZ/frtrWyDoz2kP0Y0m4FddZNH3X2JrPmpAvFwG9LpCvbbcXS8KqctK9W9TJeA/4O5aEDJoPhnuS28LiG5THlnCrWyPZfQEje0KtGKyR1PmgcG+yRlLnY0LDNZI6poUw1/LV64oMHL1OzAoHPhhuMOZrJHVMCnPdGimxUUOoYlAY690tamalRlLHoFDrfolGprFfysQ7u8xMY7+USYVrQ9PYL2VCodUaSZ3phHZrJHWmEn7gBJSZRrizXiOpM4VwihpJnQmEx0/6JhBOVCOpY1loZxr7pVgVTlgjqWNTOGWNpI494c3CdaR3Yks4+8wQbSB2hNPXSOpYES5tXUd6JxaEppb6GIpx4caZE1DGsDA9ONFD9GNWaPs60jsxKfxkjaSOOaETQ7SBGBO6MUQbiCHhx2skdUwI61sImTgWOzEgzBw9AWVMvIYu+8wI3U4Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0k8Q0s//Qhgnfmf+H/usd5oTNMAzAAAAAElFTkSuQmCC)
Redesigned Logo
![]()
![](https://freight.cargo.site/t/original/i/cd7b61517a59939e662210c38e19a3d40a4010555a63c9dd0efa0ce0489dd42f/MINT-10-10.png)
![](https://freight.cargo.site/t/original/i/a68f9a49934eb1cf13b799e8b5457072e863de362bb59fb0b265a10afcf9c6dd/2.png)
![](https://freight.cargo.site/t/original/i/fb5baa997d7dabe63230802ecfbd4d557d599a65d464a763d13b9f0b868e1603/1.png)
* The logomark, based on a letter ‘M’ first alphabet of Mint Museum
![](https://freight.cargo.site/t/original/i/d912251bf565f0f54dd86e5290f8e4827ad844f891fc0b30051178420bd007e6/4-04.png)
![](https://freight.cargo.site/t/original/i/e7e12486e1877395ddc05d0905692445333b34c3308cfa5655864d5a0f0f29cb/2.stationary-02.png)
![](https://freight.cargo.site/t/original/i/81acdfd68934a2e5bb0173fe036a15411657513d57537c3df4f97c3800769344/3.businesscard-03.png)
![](https://freight.cargo.site/t/original/i/bb932cf279b6530109ac33553373bac12fbb8f659688cf30622ae10c5af6ac70/MINT-REVISED_envelop-14.png)
![](https://freight.cargo.site/t/original/i/0ff9109b0542acb2285730d32be0ea1a250090fa585f7ab5dd8565c02d1f5f1e/4.postcard-09.png)
![](https://freight.cargo.site/t/original/i/ffe280d8d4355fe425f5c678d66276bc374177211c9d5eea57728d643364bd79/6.tickets-04.png)
![](https://freight.cargo.site/t/original/i/cb876268f6bc6ac9ff6d981129d988c0870aa1f8357fac6129640e66a4983e91/13-13.png)
![](https://freight.cargo.site/t/original/i/ad1703aec918cda107634483118124664cddfa1c7855ea66a4d092b53cd8b290/7.brochcere--06.png)
![](https://freight.cargo.site/t/original/i/d1c14d134483a2ab0e53c1ca2ecebdb45a4f0a878d67cf631733794c9de03585/10.whats-on-10.png)
![](https://freight.cargo.site/t/original/i/d6b52770c6cbd2b4f8b03b77ac58e13e293a570cc94acb983d97146f9d59a29a/sweatshirtnew.gif)
![](https://freight.cargo.site/t/original/i/cd4e0b834e3a87997e786a6ec94b95875aa628c723fb98fdacd1b13488e9f028/new-shopping-bag2.png)
![](https://freight.cargo.site/t/original/i/f3c59ff2b692bf29f670edc48d434d25ddde22d93d27859c43aeb95979745d99/11-pins--07.png)
![](https://freight.cargo.site/t/original/i/ca52e517c797d5cbb8be37b86a9a1be492e2294e47fcb0a0117d7a3f92c3500c/9-09.png)
![](https://freight.cargo.site/t/original/i/cea815d925af51408edcf9b226ea4caa3178892dc6e1c68a90e89b12d8d75145/15-15.png)
![](https://freight.cargo.site/t/original/i/6eb5dacbedcf416f57971006646df302b42d09ab677f094ad41ae2c17ed25a23/16-16.png)
![](https://freight.cargo.site/t/original/i/8dea1ce09b569d6e6056e8443823a536af027856af09a0edb8732d8240126617/17-17.png)