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Mint Museum.

Design, Typography, Identity system


North Carolina's first art museum, is host to a wide array of permanent collections, along with exciting exhibitions on view throughout the year.




Role
Graphic/Digital Designer


Skills
Identity System, Visual Design, Motion Graphics, Typography


Tools
Adobe CC( Photoshop, Illustrator, After Effects)


Duration
5 weeks

Instructor
Rory Simms & Courtney Gooch from Pentagram
Description
I undertook the revitalization of a prominent cultural institution in Charlotte, North Carolina, driven by the need to modernize its branding, starting with the redesign of its outdated logo. The new emblem I crafted features a distinctive 'T' shape inspired by the museum's entrance, carefully designed to be easily recognizable from various angles. This innovative 'T' emblem serves as a symbol of the museum's international acclaim, housing an exceptional collection of Craft + Design pieces alongside a remarkable array of American, contemporary, and European art. Through this reimagined visual identity, I aimed to convey the institution's commitment to the global art community and its diverse, world-class holdings.




Original Logo 

Redesigned Logo
















                                                                         






































*  The logomark, based on a letter ‘M’ first alphabet of Mint Museum